Apple Brings In Peep Show Stars For Mac 2016
So if all these reports are true and Apple is coming out with a new entry-level portable with a 13.3-inch display and reduced bezels, the footprint of the device should shrink a bit too. That's why the current 13.3-inch MacBook Pro has a smaller footprint than the current 13.3-inch MacBook Air (11.97 × 8.36 inches vs. 12.8 × 8.94 inches). So maybe it's something obviously distinguishable from the current MacBook Air, even while the lid is closed — sort of a middle ground between the MacBook Pro and 12-inch MacBook. Something that keeps the Air's traditional teardrop-shaped profile, but noticeably thicker and larger than a 12-inch MacBook. If that's the case, I'd also expect modernized ports (USB-C/Thunderbolt 3 only?), and a modernized keyboard (alas) and Force Touch trackpad. Then, rather than repudiating the last three years of Apple's MacBook design trends, this new entry-level MacBook would embody them.
Honestly, there's a slot that I think if Apple chose to could seriously rain on the PC OEMs' parade if they brought updates to the MacBook Air with Retina for example. If all they did was update the Air with Retina and some modern specs and priced it around $899, they would take share like it's no one's business.
Apple’s been working on 15+ original TV shows for its upcoming video-streaming service, and today we’ve learned that the iPhone maker could order a drama series starring Richard Gere. WME’s head of television and veteran dealmaker Rick.
It would really, really disrupt PC sales in a significant way. I know they know where those gaps are. I think they see what's happening in the PC market also.
I just don't know if that's something that they would do this year. But if they wanted to just completely rain on their parade and boost Mac from five, seven million and go way higher than six million units a quarter, that's what they'd do. They'd come in at 899 with an updated MacBook Air at Retina and modern specs. It would be a force. The sources said that Apple has informed supply chain partners that mass production of its new notebook model for 2018 will not kick off until the second half of the year, yet without explaining the rescheduling move. Some partners speculated that the postponement might be caused by problems with some key components such as processors. The planned new MacBook Air will have a slim design, and come with Retina high-resolution screen and Intel's latest notebook processor.
Unit price for the new model is expected to be lowered from US$999 to US$899 or down further to US$799, which in turn may push up sales of MacBook series by over 10% in 2018 to regain part of market shares held by Chromebooks, according to market observers. Once upon an intel-transition, Apple had the original MacBook. It was white plastic — or black, if you coughed up an extra $100, and it was good. Then, in 2008, Steve Jobs took to the same stage he'd announced the original iPhone on just a year earlier and pulled what looked like magic out of a manilla envelope: The MacBook Air.
The world's thinnest laptop at the time, it had a 13.3-inch display, full-sized MacBook keyboard, single USB-A port tucked inside a Millenium Falcon-like hatch, no optical drive, the first real multi-touch trackpad, and it started at $1,799. I used it for almost a year. It was expensive. It was compromised. It felt like the future but it didn't quite fit the present. Not until 2011, when Steve Jobs went Back to the Mac, and Apple went next-generation on the Air. Rumor had it Steve walked into a meeting with the Mac team one day, dropped the iPad on the table, said what it could do, and asked why the Mac couldn't do the same: Instant on, great battery life, amazing standby life, completely solid state storage, and even thinner and lighter to be even more mobile.
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